Product Manager

Role overview 
Manage the end-to-end lifecycle of plastic houseware products. Collecting market and consumer insights, 
gap analysis, opportunity identification, trend tracking, orchestrating product development, 
commercialization, launch, product performance management. 

Working closely with product design, tooling, manufacturing, procurement, quality, sales, marketing, 
finance, and supply chain to deliver consumer-focused, cost-effective, compliant, and profitable products. 

Key responsibilities 
• Identify product opportunities through consumer insights, market visits, sales data and competitor 
analysis. Commissioning market/consumer field/in-home research where necessary for the same. 
• Develop product specification/brief to serve as an input for the necessary cross-functional teams 
including end consumer needs and preferences in terms of 
design/features/material/finish/graphics/labelling requirements, dimensional outline, material 
content(weight), applicable quality/performance test parameters, launch market and timeline. 
• Coordinate with product design, mould development, testing, graphic design, packaging, quality 
team and commercial production. 
• Develop product roadmaps, covering demand, pricing, margins, investment requirements, and 
tooling payback. 
• Manage project timelines and coordinate cross-functional teams to ensure timely product launches. 
• Track product performance from all perspective of sales, inventory, quality, customer feedback etc. 
Monitoring to ensure products meet applicable quality, safety, material, labelling, packaging, and 
sustainability requirements. 
• Recommend cost improvements, product upgrades, repositioning, range modifications.